From 0 to 50k Customers: What I Learned Building Orus's Product
May 2022. I've been at Orus for about two weeks, and it's the day after we signed our first customer. We run into our first real business problem: our customer made a mistake on one of the details, and we need to process an endorsement to their contract.
The catch: at that point, nothing had been built for it. No screen, no data model, no business logic. Just a customer who needed to change what they'd just subscribed to, and a small team improvising the feature in real time. Years later, it's one of the core features of our product, and one I still own with my squad today.
That story sums up what this whole journey has been like for me: every new customer brought its own use case, and we built the product day after day, client after client. The company's growth didn't follow the product. It drove it, and I was lucky enough to have a front-row seat.